Hello, I’m Ezra. Senior Copywriter. Serial obsessor over absurd things.

Here are some of my favourite things I've obsessed over in the past 10 years.

It’s Wattie’s You Need
Data  Piñata
The Comedy Treatment
The Kiwi Chronicles
Carls Jr Doesn’t Do Subtle
A Fresh Perspective
Bad Gifts For Good
Supreme Noel-ledge
The Thirteen Month Calendar
Hey Small Spender
Auckland Forever
Phone Lullabies


CV

Home
Hey small spender
The Warehouse / Department Store
AV/Radio/Retail Campaign
Role: Campaign development, scripts


Making spending small the next big thing

 In 2021, we relaunched New Zealand’s most iconic department store with a simple flip. Instead of leading with prices, we made the customers the heroes. Showing the confidence you get when you find something you were looking for at a great price.

Apparel



Summer


HomewareWinter
   


Credits
AD Mark Cameron
CCO Shane Bradnick
Director Joel Kefali and Dylan Pharazyn (Summer)
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