Hello, I’m Ezra. Senior Copywriter. Serial obsessor over absurd things.

Here are some of my favourite things I've obsessed over in the past 10 years.

It’s Wattie’s You Need
Data  Piñata
The Comedy Treatment
The Kiwi Chronicles
Carls Jr Doesn’t Do Subtle
A Fresh Perspective
Bad Gifts For Good
Supreme Noel-ledge
The Thirteen Month Calendar
Hey Small Spender
Auckland Forever
Phone Lullabies


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Phone Lullabies
2degrees / Telecommunications
Radio/Spotify
Role: Concept, scripts


Lullabies made to put your phone to sleep

To get people to put their phones down before they went to sleep, we took the sounds designed to keep us alert and turned them into songs designed to put us to sleep. They then played in adbreaks on Spotify around bedtime.


  
             




Credits
AD Mark Cameron
CCO Shane Bradnick
Sound Engineer Ralph Van Dijk @ Eardrum

Recognition
Orca Radio Awards: Finalist
AXIS Awards: Bronze 30 Second Radio Campaigns
Spikes Asia: Shortlist
Bestadsontv.com: Best Radio Campaign of the month August 2025
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