Auckland From A Fresh Perspective

Hello, I’m Ezra. Senior Copywriter. Serial obsessor over absurd things.

Here are some of my favourite things I've obsessed over in the past 10 years.

It’s Wattie’s You Need
Data Piñata
The Comedy Treatment
The Kiwi Chronicles
Carls Jr Doesn’t Do Subtle
A Fresh Perspective
Bad Gifts For Good
Supreme Noel-ledge
The Thirteen Month Calendar
Hey Small Spender
Auckland Forever
Phone Lullabies

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Auckland Transport / Transit

AV/OOH

Role: Concept, campaign development, scripts, headlines

Showing people their city through a new lens.

Auckland had a reputation for feeling soulless. To get more people onto public transport, we revealed the city from perspectives only buses and trains could offer.

Credits
AD Mark Cameron
CCO Shane Bradnick
Director Mardo El Noor
Photographer/Collator Dan Max