1 in 5 NZers know someone who’s going through cancer, yet it’s still such a hard thing to talk about. So for ANZ’s 33rd year of sponsoring Cancer Society, we worked with a comedian living with cancer, to create the first live-to-air prime time comedy special that was all about the big C. Everything from the jokes to the show trailers were all about breaking taboos, helping make it the most successful fundraiser in the history of their sponsorship.