Wattie’s Heinz is New Zealand’s mother of all FMCG brands. Sauce, frozen food, canned food you name it. But in the last decade, their lunches have been cut by cheaper overseas food brands.

So to reclaim their crown as the top of the food pyramid, we created a jingle which harks back to their advertising of the 90’s, set to scenarios where you might be craving Wattie’s the most.