Showing people their city
through a new lens
We needed to get more people to catch public transport in a city that had a reputation for being a bit soulless.
So with the help of local photographers, we pieced together the never-seen-before angles and perspectives of the city. All shot on bus and train routes.
Credits
AD Mark Cameron
CCO Shane Bradnick
Director/Motion Designer: Mardo El-Noor
OOH Photographer: Dan Max