Lullabies made to
put your phone to sleep
To get people to put their phones down before they went to sleep, we took the sounds designed to keep us alert and turned them into songs designed to put us to sleep. They then played in adbreaks on Spotify around bedtime.
Credits
AD Mark Cameron
CCO Shane Bradnick
Sound Engineer Ralph van dijk @ Eardrum
Recognition
Orca Radio Awards: Finalist
AXIS Awards: Finalist 30 Second Radio Campaigns
Spikes Asia: Shortlist
Bestadsontv.com: Best Radio Campaign of the month