Turning bad novelty Christmas gifts
into good acts of charity
To help raise money for The Auckland City Mission, we created our own range of Secret Santa gifts. These gifts had all the novelty of silly Secret Santa gifts, but came in e-card form. With the proceeds going towards a different service that the Auckland City Mission offered. Each gift even came with its own unboxing video, so you could gift the full experience.
Credits
AD Mark Cameron
CD Jared Isle
ECD Mick Stalker
Director Laura Sargisson
Recognition
Axis: Bronze Digital Copywriting
Axis: Bronze Charity
Bestadsontv.com: Best Interactive Campaign of the week