When every telco's giving away free data, how do you do it differently?
You let people smash it out of a digital piñata. Obviously.

The Data Piñata is a mobile game we created for 2degrees, where people could get free mobile data every single day by using AR to find piñatas.

Different piñatas appeared in different locations, times and weather events for people to find and collect for even more data.

Over the next 4 years, the game grew larger and more elaborate. With last year’s Data Piñata Battle letting people build their own piñatas and battle against their mates for free data.

Plushies were made, Reddit conspiracies were hatched, fan-made mâché sculptures were created and over millions played over the 4 years.